The Scandinavian brand BeSafe started out by developing horse saddles back in 1919. Now run by the 3rd Generation of the family, BeSafe been working with child safety seats for over 50 years and operates around the World. Based in Kroderen, North of Oslo, Norway, BeSafe create innovative, quality child seats for all ages and are actively involved in all key International initiatives to improve child safety in cars. Most significantly BeSafe pioneered the safety benefits of keeping children rear-facing in cars for as long as possible significantly influencing the latest i-Size Regulations.