PoLLution SoLLution™ is a new brand devoted to reducing the intake of urban pollution into the respiratory systems of babies and children. We are all well aware of the dreadful air pollution hitting our towns and cities. Regular news features highlight the increases in respiratory problems, with experts attributing longer term breathing disorders such as asthma, and chronic lung and heart conditions, to pollutants in the air. Tiny particles, known as particulate matter (PM), and invisible gases, such as nitrogen dioxide (NO2), are emitted by idling vehicles. Outside schools and nurseries, in high streets and, in fact, anywhere a traffic jam occurs, these pollutants are inescapable by most of us. Our babies and children, whose respiratory systems aren’t fully developed until they reach three years, are the most defenceless of us, and so their vulnerability is particularly extreme. That is why PoLLution SoLLution™, working with a European Intelligent Fabrics company, developed a new fabric combination that helps to filter out pollution, forming the basis for its patented PoLLution SoLLution™ breathable rain covers. These innovative rain covers are designed for use with most infant carriers, strollers and carrycots. The first product to be launched is the infant carrier car seat raincover which, when tested by an independent testing house, was shown to reduce NO2 by between 42% and 100%, and other common pollutants by at least 30% (efficiency will vary depending on fit and other local factors). Going forward, this unique fabric will also be used to manufacture everyday anti-pollution covers for infant carrier style car seats, carrycots and strollers, as well as anti UV and anti-pollution sun covers.